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Alkohol
A cautionary picture that could not resist making delirium look magnificent.
What
A German placard of 1919 for the film Alkohol, carrying the design signature of Hans Rudi Erdt, one of the defining figures of the Berlin Sachplakat generation.
Why
The immediate postwar German market was thick with Aufklärungsfilme — social-problem pictures whose real trade was in spectacle. Their advertising had to promise instruction and deliver derangement, and this is what that compromise looked like.
Notice
Erdt's method is reduction: the fewest possible elements, held by a single dominant colour mass. Nothing here is decorative.
“A warning poster that sells the thing it warns against.”
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 18x24" cleanly.
Size
$29.00
Provenance
- Film
- Alkohol (1919)
- Country / studio
- Germany
- Designer
- Hans Rudi Erdt
- Format
- One-sheet (27 × 41 in.)
- Poster published
- German lithographed film placard, 1919
- Source
- Wikimedia Commons
Conservation note
Print produced from an AI-enhanced upscale (≈2.4×) of the surviving archival scan (original 522×700px). The upscale raises resolution only — the design is unaltered, and the paper’s folds and age are the artifact’s own.
Rights: CLEAR. Public domain — U.S. 95-year rule (poster published 1930 or earlier). Gated by the poster’s own publication year, never the film’s. Cleared by registry on 2026-07-18.
From The Haunted Screen
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The Double Bill
Two one-sheets, hung as a pair — a double feature for your wall, at a pairing price of $270.00 for the two. Build one from any two one-sheets in the gallery.
Pair it in the gallery →A house of the Provenance family