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Oswald the Lucky Rabbit, Trade Advertisement (The Light That Never Fails)

Oswald in a spotlight, white on black.

What

A 1929 Universal advertisement for the Oswald the Lucky Rabbit cartoons, printed in Universal Weekly on 14 December.

Why

The Commons record notes that this Oswald still looks like the Disney-era drawings, more than a year after Steamboat Willie premiered.

Notice

"The LIGHT that NEVER FAILS" runs in white over black, a tag reads "from HERALD WORLD", and a column of exhibitors' reports fills the right side of the page.

“A rabbit in the spotlight”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Size

$29.00

Provenance

Film: Oswald the Lucky Rabbit (1929)
Country / studio: United States · Universal
Format: Other
Poster published: U.S. trade advertisement, Universal Weekly, 1929
Source: Wikimedia Commons

View the public source record ↗

Rights: CLEAR. Public domain — U.S. 95-year rule (poster published 1930 or earlier). Gated by the poster’s own publication year, never the film’s. Cleared by registry on 2026-07-18.