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Oswald the Lucky Rabbit, Trade Advertisement (Master of Mirth)
A top-hatted rabbit smokes a cigar.
What
A 1928 advertisement from The Film Daily of July 18 for the Oswald the Lucky Rabbit cartoons, made by Winkler Pictures for Universal.
Why
Walt Disney and Ub Iwerks created the character for Universal in 1927, and the series ran in theatres until 1938.
Notice
"MASTER OF MIRTH" runs down the left in heavy capitals beside the line "PLAYED BY THE BEST THEATRES EVERYWHERE".
“A rabbit sold to the trade”
Format
The full-resolution, color-managed file — restored honestly, yours to print and keep.
Sized to protect print quality — this scan supports sizes up to 18x24" cleanly.
Size
$29.00
Provenance
- Film
- Oswald the Lucky Rabbit (1928)
- Country / studio
- United States · Winkler Pictures for Universal
- Format
- Other
- Poster published
- U.S. trade-paper advertisement, The Film Daily, 1928
- Source
- Wikimedia Commons
Rights: CLEAR. Public domain — U.S. 95-year rule (poster published 1930 or earlier). Gated by the poster’s own publication year, never the film’s. Cleared by registry on 2026-07-18.
The same film, another screen
Oswald the Lucky Rabbit, Trade Advertisement (in sound)
Oswald the Lucky Rabbit · 1928
Oswald the Lucky Rabbit, Trade Advertisement (Red-Hot Rabbit)
Oswald the Lucky Rabbit · 1929
Oswald the Lucky Rabbit, Trade Advertisement (The Light That Never Fails)
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Oswald the Lucky Rabbit, Trade Advertisement (Off Went the Roof)
Oswald the Lucky Rabbit · 1929
Oswald the Lucky Rabbit, Trade Advertisement (A Hole in One)
Oswald the Lucky Rabbit · 1928
Oswald the Lucky Rabbit, Trade Advertisement (Hatching Laughs)
Oswald the Lucky Rabbit · 1928
Oswald the Lucky Rabbit, Trade Advertisement (Soars High)
Oswald the Lucky Rabbit · 1928
Oswald the Lucky Rabbit, Trade Advertisement (Brings Home the Bacon)
Oswald the Lucky Rabbit · 1928
Oswald the Lucky Rabbit, Trade Advertisement (Famous Fun-Feats)
Oswald the Lucky Rabbit · 1928
Oswald the Lucky Rabbit, Trade Advertisement (Carry It to the Bank)
Oswald the Lucky Rabbit · 1928
Oswald the Lucky Rabbit, Trade Advertisement (Duck Soup)
Oswald the Lucky Rabbit · 1928
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