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← The French Screen

Le Règne de Louis XIV

The Sun King's court reassembled in lithographic colour for a five-minute film.

What

A French affiche for the 1904 Pathé historical short Le Règne de Louis XIV, drawn by the Brazilian-born poster designer Cândido Aragonez de Faria.

Why

Faria ran Pathé's poster atelier through the industry's first decade and effectively set the visual grammar of the film poster: a tableau of the picture's biggest scene, the title in banner script, the brand beneath. Cinema had no advertising language of its own yet, so he borrowed from the music-hall affiche and taught it to sell moving pictures.

Notice

The composition is horizontal, not vertical — Faria staged it like a proscenium, so the eye reads it as a stage set rather than a page.

“The first grammar of film advertising, worked out in a Paris print shop before anyone knew what a film poster was.”

Format

The full-resolution, color-managed file — restored honestly, yours to print and keep.

Sized to protect print quality — this scan supports sizes up to 24x36" cleanly.

Size

$29.00

Provenance

Film
Le Règne de Louis XIV (1904)
Country / studio
France · Pathé Frères
Designer
Cândido Aragonez de Faria
Format
One-sheet (27 × 41 in.)
Poster published
French affiche, 1904
Source
Wikimedia Commons
View the public source record ↗

Rights: CLEAR. Public domain — U.S. 95-year rule (poster published 1930 or earlier). Gated by the poster’s own publication year, never the film’s. Cleared by registry on 2026-07-18.

The Double Bill

Two one-sheets, hung as a pair — a double feature for your wall, at a pairing price of $270.00 for the two. Build one from any two one-sheets in the gallery.

Pair it in the gallery →

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